ACTIONS
Reviewing: collecting feedback through informal or semi-structured methods of discussion (dialogues with stakeholders, questionnaires, focus groups, trial exhibitions or presentations)
SHORT DESCRIPTION
The objective of this activity is to gather external feedback on the prototype project which participants are trying to develop. External feedback is always very useful because it broadens perspectives on the analysis and vision of a product.
Participants should work on creating a series of questions to ask the participants of their focus groups. The questions that are asked of the focus group are of fundamental importance for the analysis of the participants. Participants will need to take the time to formulate the questions, paying close attention to the wording. They should be careful to avoid leading questions, which may influence the answers.
In this case, the topic of analysis and research on which participants will have to construct their questions will have to be their virtual game prototype. Participants will have to decide on the most advantageous sampling method to help them recruit and select participants in order to interview them for feedback. Some sampling methods are: voluntary response sampling, such as posting a flyer on campus and searching for participants based on their responses; convenience sampling of those who are most easily accessible, such as fellow students; stratified sampling of a particular age, race, ethnicity, gender identity or other characteristics of interest to you; or judgment sampling of a specific set of participants you already know you want to include. Once the focus group has been created, participants will set a time and place. After the focus group has concluded, participants will debrief, recording their initial impressions of the discussion and any highlights, problems or immediate conclusions they drew. The next final step will be to transcribe and clean the collected data in order to make it presentable and useful for reading and analysis.
TOOLS
computer, pen, pencil, posters, post-it
DURATION
1 hour
SKILLS
Teamworking: even if it is led by one person, this phase of a creative process always involves other people (e.g., clients and collaborators): this means accepting the sharing of tasks and responsibilities, having respect for each person’s role, and being willing to mediate to facilitate conflict resolution.
Listening: to value the feedback that other people offer about your work you need to really listen to what they are saying: this means putting yourself aside to give space to the other, having trust and respect for their opinions, and trying not to judge the message before it is delivered.
Tolerance for failure: “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”, says a famous aphorism by Samuel Beckett: this means being able to cope with failures, both on an emotional level, focusing on your sense of purpose, and on a rational level, using failures as a lesson to understand what to improve.
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