ACTIONS
Communication: identifying who the main target audiences of the outcome are and developing
one or more ideas for its dissemination, considering both the “message” (key words and concepts to make it understood its meaning, value, etc.) and the tool (presentations, catalogs, etc.)
SHORT DESCRIPTION
During this activity, participants will learn how to creatively present their project/idea to a specific audience. There are various ways to present a project to an audience: through structured presentation methods such as a pitch, or they can present it through a performance or visually using previously developed material, introducing sounds and voices to narrate the process in a creative video.
For this activity we will focus on the pitch presentation method. The aim is to create a presentation that can be used by various target groups.
The creation of the presentation can be structured as follows:
- a) Identifying the target audience for the presentation.
- b) Reflect on the construction process of the project (how the outcome changed between the idealisation and finalisation phases, which aspects were most exciting, which aspects most interested the stakeholders) and identify the key elements to be encapsulated in the presentation.
- c) Preparing the presentation pitch
- d) Once the project has been presented in public, participants should reflect on how to improve the idea based on the feedback received (what are the strengths and weaknesses of the idea?).
TOOLS
Computer and projector
DURATION
2 hours
SKILLS
Communication: communicating is nothing more than putting another person in a position to comprehend what you are saying: this means that at all phases of the process, especially those involving an exchange with the outside world, you must be able to use the other’s point of view to understand both what to say (the content) and how to say it (the container).